Master thesis crisis communication

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Edulab - Contact information. University of Vaasa Theses Faculty of Philosophy, Download PDF Thesis fulltext. Social media has become an integral part of communication, both among the public and organisations. Traditional theories communication crisis communication are challenged by the emergence of social media and the active participation of master thesis crisis communication. Social media allows information to be shared quickly across communities master thesis crisis even countries, having the power to turn local crises into global ones.

The thesis will focus on master thesis crisis communication organisations can use social media in crisis communication. Crisis communication is an integral master thesis crisis communication of crisis management.

Theories of crisis management and crisis communication will be discussed in the thesis, crisis communication forming the main theoretical framework.

In addition communication crisis communication, the concept of social media will be examined and how it has affected crisis communication strategies. The role and functions of social communication in crisis communication will also be discussed.

The research methods used in this thesis are qualitative and descriptive. A case study was chosen as a research method to provide an /managerial-accounting-answers-overview.html of how an international organization has used social media, or more specifically Twitter, in its crisis communication. master thesis crisis

What became evident how to do a case study analysis medical the research master thesis crisis communication that it master thesis crisis communication crucial for organisations to use social media as a crisis communication tool to communicate effectively.

During crises, social media functions as a platform for people to look for and share information, find support and discuss what has happened, for example.

Organisations should not only be present in social media but actively participate in communication with the public. Social media is about interactivity, openness, communities and transparency and organisation are communication to behave in such a way too when master thesis crisis social media.

University of Vaasa Theses

However, traditional media should not be forgotten in crisis master thesis crisis communication. Organisations are required to incorporate different source of communication, which creates new challenges but also opportunities. To conclude, social media should not be ignored when planning crisis communication.

Organisations have master thesis crisis communication ways of doing that, by getting to know the logic behind social media and master thesis crisis communication they can most effectively communicate with the public.

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