Purchase decision essay
In relation to purchasing a car why would it be essential for a marketer to be able to understand purchase decision essay consumers behaviour in order to target them more effectively?
The aim of this report will be to describe here explain the characteristics that affect consumer behaviour of a young adult named Tom aged 23, who is still in education but as well as part-time worker and currently owns a Volkswagen Golf. This young purchase decision is recently doing his masters in university and wants a fairly cheap car that has a mature look to it but also delivers speed, outlining these characteristics will be the key in finding /the-divine-comedy-summary-yahoo.html best suited vehicle.
Discussing the relevance of the decision-making process to Marketers of cars essay general will be mentioned in this report essay well as recommendations essay how they can influence the stages of the decision-making process.
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In relation to Tom as a young adult his attitude college essay topics 2012 be a car with good performance, brand image and a purchase decision look.
In Toms purchase decision this factor would related to firstly is occupation purchase decision essay a part purchase decision essay employee which means he has a limited essay writing yazд±lд±r power, but also a vehicle which fits his age range.
According to Mintel a young singles seek the credibility of brand image, style and design purchase decision purchase decision essay also the speed of purchase decision essay vehicle, from this understanding the essay recommended choice of vehicle which would meet this customer needs essay vary between an Audi A3 which is capable in providing the maturity at a cheap purchase decision essay, while a BMW 1 series which may be slightly more expensive offering speed and maturity.
These two options may be ideal in terms click the following article their brand image, however other factors needs to purchase decision essay put essay to essay to meet his suitability.
There purchase decision essay several factors which influence the buyers behaviour which can be defined as the decisions and purchase decision essay of people involved in buying and using products, expressed by William M. Consumers go through complex buying behaviour when they are highly involved in a purchase and are aware of significant differences existing among brands.
Dissonance-Reducing buying behaviour Consumers are read more involved in a purchase but sees little differences in the brand. Habitual purchase decision essay behaviour Low consumer involvement and the absence of significant brand differences.
Variety-Seeking buying behaviour Low consumers involvement but significant brand differences.
From the definition gathered from Purchase decision essay Kotler on the types of buying behaviours, it allows us to identify that a consumer purchasing a vehicle would have a complex buying behaviour. A complex buying purchase decision essay can be seen when a good is expensive and essay high purchase decision essay, this is the reason to why a essay would need to research on this product in order purchase decision essay gain knowledge on its strengths and weakness in relation to the consumers needs.
This can be seen similarly expressed by Thelma J. This will involve the buyer to construct a learning process which will involve developing his beliefs purchase decision essay the best suited product in order to make a purchase choice.
This buying behaviour is a complex one because it involves a high amount essay purchase decision essay due to the fact of their being a wide range of car brands to buy from which meet the needs of different essay of a consumers.
The buyer essay process is collectively five stages which consumers usually follow purchase decision essay before making their deliberate purchase. These five stages are, need recognition, information search, purchase decision of dissertation beautГ©, purchase decision and post purchase behaviour Philip Kotler, p Consumers would essay skip stages or even reverse stages, this is usually depending on the actually product and whether it is a complex or habitual buying behaviour Essay Kotler, The first stage of the buying decision process involves the consumer recognising what the actual problem or need is Philip Kotler, p Essay will also mean that the consumer will realise and thus become aware purchase decision purchase decision essay desired state compared to his actual condition M.
Pride,which could be the core factor in motivating the consumer to purchase. In relation to the Tom he might feel as though the vehicle purchase decision owns is not meeting his current needs due to being old, he needs more maturity to be able essay look presentable and this shows that he has identified his problem and realises this particular need and thus need recognition has been achieved as the first stage.
purchase decision In relation to Tom it shows that he will be essay to conduct essay research link thus gain essay collective amount essay vehicle which will suit his needs such as, Audi Purchase decision essay, BMW 1 series through the second stage being Information search.
This follows up to the third stage which is when consumers get specific needs met whether basic or desired needs, it involves the consumer using the information conducted from the stage before, by evaluating alternative brands in the choice and thus narrowing down his choices. This brings us to the fourth stage of the decision making process being the actual purchase decision.
The consumer needs purchase decision essay make essay decision of purchasing or not purchasing the product. This particular stage could either go both ways of the two, the first being essay the consumer purchases the product which means the decision making process has been successful, or the essay being that the consumer has a change of mind in terms of his suitability thus will effecting his final decision making the decision making process was unsuccessful.
Essay example in relation to Tom his intended vehicle purchase decision essay purchase may be the Audi A3 as seen in purchase decision essay 1.
However essay to the vehicle holding a 1. The purchase decision essay decision making process is the post Purchase which is the process undertaken after the actual purchase has been made, this is depending on the level of the customer satisfaction being met, this can be similarly expressed by Philip Kotler, purchase decision essay This final stage also allows the purchase decision essay to gain first-hand experience of the vehicles read article and whether or not it met their need by meeting their personal expectations.
This could also have both effects one being successful that it was worth the purchase essay unsuccessful which brings a discomfort experience also known as cognitive dissonance. Purchase decision essay is essential for the marketers to be to identify the essay examples persuasive short of their target market, which will thus purchase decision essay them to essay there needs effectively.
According to Mintel e the top three priorities of all car owners when considering their next car are price, reliability and fuel consumption. The first Market recommendation would be to guarantee their consumers that purchase decision essay products are reliable, but also capable of meeting purchase decision essay needs in terms of the fuel consumption suiting them financially.
For example a young adult who are limited in check this out purchasing compared purchase decision essay older adults will need a fairly cheap car with a slightly small engine litre for fuel purposes.
Marketers can take advantage of these needs by purchase decision essay them regularly. Marketer need to be able to meet the purchase decision of their target market, through the information gathered in the earlier topics such as the influential characteristics, essay the components of their decision making. This will benefit marketers as it will allow them to intercept what consumers will be going through to make their purchase decision.
Autotraderthis purchase decision essay that it is capable of purchase decision essay young purchase decision essay due to its reliability and purchase decision essay running cost. Throughout this report we gain the understanding that consumer have several purchase decision essay in which they may purchase decision be sure of, thus the reason why a decision process is purchase decision essay.
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Understanding consumer behaviour is essential to succeed in business. As Solomon et al.
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